For Better Living
For Better Living Cannabis Company cultivates all-organic cannabis and is based in Washington, D.C. I worked with the owner to determine the target audience to create the logo and branding for this company along with assets for the brand.
ServicesLogo DesignYear2022
Outerspace Concept
One of the initial ideas for For Better Living was a space theme. The client wanted it to have the 2000s A Bathing Ape retro feel. Here are the designs and type used to bring this concept to life. This content was created using ProCreate and Adobe Illustrator.
Nature Concept
Another idea was a 70s feel that related to nature hence the mountain and sun/sunrise seen in these concepts. This logo concept was also made to look ethereal and revitalizing playing into the brand’s name. Here are the designs and type used to bring this concept to life. This content was created Adobe Illustrator.
Abstract Concept
This concept was an abstract design that also conveys the ethereal theme with the monochromatic half circle. The half circle was is supposed to resemble a rainbow and relate to the different levels you feel when using the product; very similar to the concept before. This content was created Adobe Illustrator.
Final Design
The final design uses the abstract concept. The overall branding has different marks to represent For Better Living. The 2D animation completes the design beginning with the ethereal monochromatic rainbow going into a full circle. The full circle element is supposed to convey community.