#RIDE4CHANGE Campaign
B-360 utilizes dirt bike culture to end the cycle of poverty, disrupt the prison pipeline, and build bridges in communities through STEM. On this project, I led a small team in creating the branding for this campaign as well as content the organization could use and repurpose.
ClientB-360ServicesArt DirectionYear2022
Campaign Logo
For this project, I was appointed to lead B-360’s campaign and led MICA students to create a logo and digital assets. The logo includes a bold demanding font made along with a tranquil and warm colorway slightly different from the B-360 logo to let the campaign tell its own story. The logo also uses the symbolism of arrows to denote the brand directing its way toward change in decriminalizing dirt bike riders.
B-360 DAY
The campaign also included B-360 DAY which launched the campaign. On B-360 DAY, we released photos of merchandise created by myself featuring the kids who have been involved in the organization. This merchandise was also given to social media ambassadors to celebrate and encourage people to donate to receive the clothing on the new website also launched B-360 DAY. The ambassadors were also given templates and filters to use on social media to represent the brand and help generate leads. The day also included a Mayoral salute from Mayor B. Scott.
Digital Assets and Project Photos
